User journey map: why, how, what
Воркшоп с турецким профессором Меричем Биджакджиоглу (advisor for Social Entrepreneurship & Social Innovation, Özyeğin University, Turkey).
The customer journey is the term for all the interactions a potential customer has with your company, product, or service along the path to making a purchase. The purchase transaction is the endpoint of all the engagements leading up to the purchasing decision and including the follow on.
In order to improve sales and build your brand, think more like a consumer. Keep your customer in mind every step of the way.
Conceptualizing customer engagement as a journey helps you to focus on the entire experience of doing business with your company. It starts with becoming aware of your product, to comparing it to alternatives and substitutes, to making an initial purchase, to returning for repeat business.
Регистрация